LinkedIn Ads can be a terrific source of high quality leads because you can configure your campaigns to ensure that only qualified people see your ads. “We target a niche within a niche – the people specifically responsible for student recruitment within higher education institutions.” 2. 'One of the things we like best about LinkedIn Ads is the ability to reach our exact audience” said Intelliworks VP of Marketing Dan Obregon.

You can target by job functions (e.g., finance), industry (e.g., biotechnology), job titles, company name and more to reach potential customers in your niche.įor example, if you’re trying to reach online advertisers, you can target the people with the skills “PPC,” “Online Advertising” and “Google AdWords.” This will include all LinkedIn members that have indicated they are skilled in these areas to your campaign’s audience. That means you can show ads directly to decision makers and influencer at your target businesses. The greatest advantage of LinkedIn Ads over other ad networks is the ability to target your audience according to their profession. Reach Potential Customers According to Their Job Here are 5 reasons B2B marketers need to test LinkedIn Ads to see how the channel performs for their business.

It’s a unique channel with targeting capabilities that vary greatly from search, display and other social networks. If you’re a business-to-business marketer, LinkedIn Ads needs to be on your radar.

Linkedin b2b ads